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GUGGENHEIM UBS MAP GLOBAL ART TOUR

People stand in a gallery and hold up colourful shapes.

Installation view of Amalia Pica's, A ∩ B ∩ C, 2013 in Under the Same Sun: Art from Latin America Today © Amalia Pica. Photo: David Heald © Solomon R. Guggenheim Foundation

In 2016, the South London Gallery presented Under the Same Sun: Art from Latin America Today, a major exhibition exploring the contemporary creative landscape of Latin America. SLG was the final venue on the Guggenheim UBS MAP Global Art Initiative tour. The exhibition showcased works by more than 40 artists across the main gallery and the newly redeveloped Fire Station space, revealing stories shaped by histories of colonialism, political struggle, social inequality, and cultural resilience.  

Curated by Pablo León de la Barra, the exhibition brought together artists born after 1968 alongside pioneering figures active in the 1960s and 70s. The show’s works spanned installation, painting, photography, video, sculpture, and performance, offering a diverse picture of artistic production across Latin America. 

Film Programme: Under the Same Sun on Screen
Every Saturday throughout the exhibition, visitors were invited to an extended film programme featuring video works from the Guggenheim UBS MAP Latin American Art collection.  

Highlights included work by Regina José Galindo, Claudia Joskowicz, Beatriz Santiago Muñoz and more.

Alfredo Jaar: A Logo for America at Piccadilly Circus 

Another major component of SLG’s partnership programming was the UK premiere of Alfredo Jaar’s iconic work A Logo for America. First screened in Times Square in 1987, the work challenges the United States’ appropriation of the word “America,” critiquing the geopolitical erasure of the rest of the continent. 

Jaar delivered a keynote talk at the Royal Institution contextualizing the work within his wider practice. A Logo for America was screened at Piccadilly Circus in timed intervals from 28–31 July 2016, bringing the exhibition’s themes directly into one of London’s busiest public spaces. 

This public projection was made possible through a collaboration with Clear Channel and supported by Latin Elephant for community outreach.